Ad Extension Series – What Are Call Extensions
When thinking about what kinds of extensions you want to have applied to your ads, call extensions are important to keep in mind. Call extensions are useful because they make your phone number readily available in your ad without the ad being disapproved. If you try to place a phone number somewhere else in your ad, it could be disapproved for violating Google Best Practices. But, extensions allow the phone number to appear either alongside your ad’s display URL on a desktop or as a clickable call button on mobile devices. By including this information directly in the ad, you make it even easier for potential customers to contact you about your business immediately. Plus, call extensions are free to set up and when they are clicked they cost the same as a regular click to your ad. This means you can start directing more calls to your business without having to spend a lot of time or money. These extensions also have a call tracking function. When call tracking is enabled, AdWords creates a forwarding number that is then placed in the ad as the call extension instead of your business phone number. When someone sees your ad on desktop and calls or clicks on the mobile call extension, the number will still ring to your business number as if they were calling your number directly. But, by using that forwarding number, AdWords is then able to track how many calls to your business were specifically generated by your ads. This can give you valuable information about the success of your advertising efforts.
Direct Placement, LLC is a Google Partner and Bing Ads Accredited company dedicated to helping you achieve your internet marketing goals. Each client at Direct Placement is assigned an Account Manager who will work with you and personally ensure that your advertising campaign is optimized for top performance. Because we believe that transparency is important, we will provide multiple ways for you to see the metrics on exactly how well your campaign is performing. In an effort to ensure you have all of the data possible on your advertising campaign, we apply call extensions with call tracking enabled on all new applicable accounts. Contact Direct Placement, LLC today to learn more and start driving more traffic to your business now! You can also follow us on Twitter and Facebook for regular content on digital marketing!