In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what...
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In Search Engine Marketing, a number of different terms can often be thrown around without much explanation. ‘Impressions’ tends to...
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What is Google Best Practices? The Google Best Practices series is the guide for how to most effectively optimize advertisements...
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What’s the difference between Paid Search Ads and Display Ads? In digital marketing, two strategies to get advertisements in front...
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Search Engine Marketing (SEM) is a form of digital advertising that allows businesses to pay to place advertisements within the...
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Bing is now powering AOL search traffic On January 1, 2016, Bing became AOL’s Internet search provider, providing ads and...
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Manage locations for your business Manage your business locations on Google so that customers can find you, no matter what...
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Facebook has long opened up some of its walled garden to Google, in order to gain...
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