Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising...
Read More
In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult...
Read More
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual,...
Read More
In Search Engine Marketing, a Quality Score is the number that Bing Ads or Google AdWords assigns an advertisement after...
Read More
In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what...
Read More
In Search Engine Marketing, a number of different terms can often be thrown around without much explanation. ‘Impressions’ tends to...
Read More
What is Google Best Practices? The Google Best Practices series is the guide for how to most effectively optimize advertisements...
Read More
What’s the difference between Paid Search Ads and Display Ads? In digital marketing, two strategies to get advertisements in front...
Read More
Search Engine Marketing (SEM) is a form of digital advertising that allows businesses to pay to place advertisements within the...
Read More
