The Importance Of Landing Pages
With over 40,000 searches occurring on Google alone each second, Search Engine Marketing is a great way to ensure your business’ advertising will be seen by a large number of people who are already looking for related information. By placing your advertisements on the first page of potential customers’ search results, it is easy to direct more traffic to your website through clicks on those ads. But, when sending traffic to your website, the home page of your website might not provide the best possible landing page experience for your keywords. A landing page is the place on your website a potential customer is directed to after they click on your ad. It can be any of the pages on your website ranging from the contact us page to the page for a particular product or service you offer. When reviewing your ads, advertising programs like AdWords and Bing Ads look at your landing pages and decide how quickly and easily the page provides the information that your potential customer was originally searching for. They will then give your landing page a ranking, which impacts your ad quality scores and positions. This means that it is important to tailor the landing page of your advertisements according to the topic of the keyword it is associated with according to AdWords and Bing Ads policy.
Direct Placement, LLC is a Google Partner and Bing! Ads Partner digital marketing agency dedicated to creating the best advertising campaigns for your business’ needs. We have a staff of trained and certified professionals who will work with you to ensure that every aspect of your advertisements, including your landing page, will perform as well as possible. In an effort to ensure your ads continue to perform after their initial creation, we will then continuously monitor the quality scores and page positions of your ads and make optimizations when necessary for the entire time your account is active. We also offer website design services where we can either overhaul your current website or create you a new one that will provide an excellent landing page experience for your potential customers. Contact Direct Placement, LLC today for more information or visit our website now to start transforming your business one click at a time!