Pay-Per-Click Advertising Explained
Pay Per Click Advertising is a form of digital marketing where you only pay for your advertising when your ad is clicked. This makes it so that you don’t pay for every impression your digital ads get, but rather how much traffic they are actually generating for your website. One of the most common forms of PPC advertising is Search Engine Marketing where ads are placed along on a search engine results page next to organic listings when certain keywords are searched. With SEM, you don’t have to hope your website listing organically appears high enough in search engine results to get clicks, you can ensure your ads are on the front page of the search results where they are most likely to be clicked. When your ad is clicked, it can take the potential customer directly to a specific landing page within your website that you can choose as the one that most directly relates to the keyword instead of just your website’s home page, which helps increase the likelihood of them becoming actual customers. You can also control how much you pay when an ad is clicked by creating maximum bids for the keywords your ad is placed on. This makes it so that it is easy for you to create a budget for your advertising while also converting more of your clicks into customers.
Although PPC advertising is a great way for businesses to increase traffic to your website and generate more customers, it also requires knowledge of programs like AdWords and Bing Ads to do properly. A benefit of the advertising strategy is that you can write your own ads, choose your own landing pages, and control how much you are willing to pay, but you have to know how to do that within Google and Bing’s policies to ensure both that your ads show and that they can show in a good position for the amount you want to pay. These programs take more than your bid into account when determining which ads to show in the higher positions. Ads that don’t use correctly formatted ad text or relevant landing pages will have to bid and potentially pay more to be in the running for the front-page locations. Higher quality ads can then bid less to get into the higher positions. Direct Placement, LLC is a Google Partner and Bing Ads Accredited company with a staff of Bing Ads Accredited and Google AdWords Certified professionals who can work with you to create the best advertising campaign possible. We write every ad according to AdWords or Bing Ads policy and continuously optimize ad text, landing pages, and bids to make sure your ads stay on the front page of top search engine results pages. With our PPC management service, we can get your business the exposure it needs without breaking the bank. We offer our PPC management with monthly ad spends for all budgets, starting as low as $25.00 each month. Contact Direct Placement today to learn more and start conquering new heights with your digital advertising now!