Quality Score In SEM Advertisements
In Search Engine Marketing, a Quality Score is the number that Bing Ads or Google AdWords assigns an advertisement after is has been created and reviewed by the advertising program. The components that make up a quality score are the ad relevance, landing page experience, and expected CTR. When AdWords or Bing Ads review your ad, they take all of those components into consideration, estimate how well that ad is likely to perform in auction, and then assign the ad a number on a 1-10 scale. In order for your ad to receive a higher Quality Score on this scale, the ad text needs to be relevant to both your keyword and landing page. In addition to being relevant to your keyword and ad text, your ad landing page needs to be easy to navigate and fall in line with Google or Bing’s policies. Google or Bing will also use past user activity and compare your ad to other people’s ads on your keyword to estimate how likely your ad is to receive a click once it’s shown. It is important to note that because it is an estimated number based on several different components in your ad which predicts how your ads might perform in auction, the Quality Score will not impact your ad rank while it is actually at auction. When at auction, the Ad Rank is calculated in real time, using you bid combined with the same components as Quality Score, to determine your ads placement on the page. But, the Quality Score is an important number provided by AdWords and Bing Ads because it allows you to estimate the overall quality of your ad and predict how well you can expect it to rank and place on the page in real-time auction. This is valuable information because it allows you to optimize your ads to be the highest quality possible when at auction.
At Direct Placement, LLC we have trained AdWords and Bing Ads professionals ready to help you set up your advertising campaigns according to which keywords and advertising strategies will be best for your business. We write every ad according to Google Best Practices and actively check on the quality of your ads to ensure they are performing as well as they can for your business. Because of our efforts, clients using Direct Placement on AdWords have an average page position of 2.3 and an average CTR of 9.34%, which is above the industry standard. Although your results may vary, Direct Placement has helped hundreds of businesses with internet marketing since its founding in 2010 and is ready to help you get on the front page today!