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Our Internet Marketing Advisors are ready to help you get discovered online!
We build & optimize your page, post updates to engage your fans, and run advertising to build your audience.Learn More
With our turnkey service we build your page to match the branding of your website and then give you the reigns.Learn More
Want to utilize Facebook’s powerful targeting methods? We’ll optimize your ads on the 1 billion+ member social network.Learn More
Frequently Asked Questions About Social Marketing
Nearly one in every two people in the world with an internet connection are active Facebook users. How can you afford to deny the value of social media to your marketing strategy? Furthermore, unlike with traditional shotgun advertising in newspapers, television, radio, etc., with Facebook we’re able to specifically find and target only the people who are most likely to become your customers and advocates.
Odds are, if you’re a business owner managing your Facebook page, you just don’t have the time to commit to it. Social media is a hungry beast that constantly needs to be fed in order to see returns. Or, maybe you’ve hired your college aged son or niece, who spends all day on social media, to manage your page. Problem is, an expert user does not necessarily mean they’re an expert marketer. That’s where Direct Placement LLC’s expertise comes in. We take a two pronged approach: creating relevant, fresh and organic content for your page paired with paid advertising targeted to the people most likely to become your customers and advocates.
The first step is to create, or enhance an existing, Facebook page that matches your business branding across the web. We then work with your business to develop a content calendar which will publish 3-5 pieces of content per week for your page. The fresh content is a key ingredient to ensuring your fanbase has something to engage with. We also ensure that customers’ inquiries and comments are being seen and responded to when necessary. We then use Facebook’s various paid advertising options, optimized for your business and marketing goals, to target potential customers and fans. We utilize mountains of data to ensure we target the people who are most likely to make a purchase and even become advocates of your business. The paid advertising leads to viral, earned marketing based on users’ interactions with your Facebook page, thus stretching your marketing dollars even further.
According to a 2013 Syncapse report, fans are 80% more likely than non-fans to be users of your brand and spend 43% more with your brand. “Brand fans tend to be users and they are your evangelists,” according to the report. “They like being appreciated and nurtured, and they want to talk about your brand and share their opinion.” The same Syncapse report estimates that each Facebook fan is worth $174 to your company through direct purchases and increased brand reach through their social actions.
The figure comes from an Audience Relationship Management study by Syncapse which found that “the average value of brand fans in key consumer categories has increased 28% (since 2010) to $174.17.” Factors that contributed to the calculation include: product spending, loyalty, propensity to recommend, media value, acquisition cost, and brand affinity. By understanding the fan value, we’re able to apply that knowledge to our marketing strategy to ensure the best possible return on investment.
Every business, big or small, should have a website. A place you own and call your home on the web where you can provide in-depth information about your services and products. Social media profiles are considered ‘outposts.’ They are also important for driving traffic back to your website where leads can turn into customers. A website without social media and other marketing won’t be found. A social media profile without a website will struggle to convert leads. Direct Placement LLC works in both areas with your business to ensure you get the best results.
Search engines recognize an active and engaged community on your Facebook page as a sign of relevancy. With personalized search results now common, one factor contributing to the results on most major search engines will be how users, and their friends, interact with brands. If your Facebook page is active, the odds of seeing a higher search ranking are better. Additionally, adding active social media profiles creates more relevant organic content for search engines, meaning not only your website will show up in a search result, but possibly your social media profiles as well, thus increasing your visibility.
According to Wildfire, “one industry survey showed that the typical agency cost of a short-term (1-3 month) social media campaign in 2012 was between $1,500 and $20,000.” We believe that social marketing, while very important, is only a piece to a well-developed and full-rounded marketing plan for your business. We keep product prices affordable to offer value when accommodating all your marketing needs. Once we prove our expertise in one area and your bottom line grows, you’ll want to include our additional services.
Should you decide to cancel Direct Placement’s social marketing package, we will remove ourselves as administrators of your page, hand over the keys and let you run all your future campaigns. All your social marketing advertising, through Direct Placement, will cease. We won’t delete your page or fans that you acquired while using our services, you’ve paid us to acquire them, and they’re yours.
Because Direct Placement LLC incurs debt when creating accounts for our clients, we cannot offer a free trial period. However, billing is month-to-month with no long term obligation.