Ad Extension Series – Location Extension Conversions

As we have established before, location extensions (like other kinds of extensions) are an excellent way to improve your Google Ads campaign. Location extensions can provide a number of useful pieces of additional information in your ads, like your phone number, address, and even business hours. These can help ensure customers get the information they need about your business, when they need it. Recently, Google made it so that these extensions can provide even more useful information – this time for you. Google made it so that accounts with location extensions installed will auto-track a handful of local conversion actions.

Local conversion actions are tracked in situations where people complete an action related to your business location while interacting with one of your ads utilizing a location extension. These kinds of actions can include click-to-calls, navigating to your location using Google Maps, taking actions on your website, and even saving or sharing your Google My Business listing information. By tracking exactly how your location extension is showing with your ad and what people are using it for, these conversions can help you boost your local advertising in significant ways. You can track what customers need to know about your business before visiting or utilizing your services. With this data, you can further optimize your campaigns toward local customers and in-store foot traffic.

Of course, enabling these kinds of extensions and analyzing the data they provide in order to make these optimizations effectively can take time and energy that you might not have. If you are a local business owner looking to increase local traffic to your website and store, it might be time for you to consider hiring an agency to manage your online ads. Direct Placement, LLC is a digital marketing agency dedicated to helping you with your advertising needs. We are a Google Premier Partner and Bing Accredited company with a staff that is trained and certified to set up and optimize your campaigns. Each of our new clients are assigned an Account Manager who will personally work with you to ensure our advertising efforts are geared to your specific business goals. Contact Direct Placement, LLC today to learn more about how you can start transforming your business one click at a time! You can also follow us on Facebook or Twitter for more regular digital marketing content.

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