• Get Started
  • Services
    • DP™ On Bing Ads
    • DP™ On Google
    • Local Premium Listings
    • Merchant Services
    • PPC Management
      • Google Ads PPC Management
      • Bing Ads PPC Management
    • Social Media Marketing
      • Facebook Marketing
    • Video Marketing
    • Websites
      • Security
      • Turnkey Sites
  • Results
    • Awards
    • Certificates & Accreditations
    • Testimonials
  • Company
    • About Direct Placement
    • Affiliate Program
    • Careers
    • CEO Booklist
    • FAQ
    • Management Team
    • Refer A Colleague
    • White Label
  • Blog
  • Contact

Be Direct, Call Today! 800-339-0544

Our Location
Info@DirectPlacement.co
Direct Placement LLCDirect Placement LLC
  • Get Started
  • Services
    • DP™ On Bing Ads
    • DP™ On Google
    • Local Premium Listings
    • Merchant Services
    • PPC Management
      • Google Ads PPC Management
      • Bing Ads PPC Management
    • Social Media Marketing
      • Facebook Marketing
    • Video Marketing
    • Websites
      • Security
      • Turnkey Sites
  • Results
    • Awards
    • Certificates & Accreditations
    • Testimonials
  • Company
    • About Direct Placement
    • Affiliate Program
    • Careers
    • CEO Booklist
    • FAQ
    • Management Team
    • Refer A Colleague
    • White Label
  • Blog
  • Contact

Bidding Strategies: Manual CPC Bidding

Home BlogBidding Strategies: Manual CPC Bidding
Manual Bidding Strategy

Bidding Strategies: Manual CPC Bidding

July 21, 2020 Blog

Every time a user performs a search in Google a process called an auction takes place to determine what ads will show and where they will appear in the search results. Google calculates an Ad Rank for all ads in the auction and those with the highest rank will generally be positioned highest among ads shown. Ad Rank is determined by six variables: bid amount, quality of the ad, ad rank thresholds, competition from other ads, context of the user’s search, and expected impact from ad extensions & other ad formats. In this series we will focus on the first variable and take a look at different bidding strategies.

Manual CPC bidding is a strategy in which the advertiser sets a maximum cost per click (CPC) for their ads. The advertiser only pays when a viewer is interested enough to click the ad. Often the actual CPC is less than the max that was set. The actual CPC is determined by a couple of factors; the Ad Rank threshold sets a minimum for all ads in the auction and the position of the ad in relation to competitor’s ads finalizes the cost. Deciding what maximum amount to set for your bids depends on your business. It is important to take into consideration aspects such as how much the product or service you provide costs or how often you have repeat customers. There are multiple options for applying maximum CPC bids to work for you. For Search Network bids you can assign different maximums to different keywords. If you expect certain keywords to perform better than others you can allocate more ad spend behind them. For Display Network bids you can set maximums for placements, topics, or other targeting methods. Using bid adjustments can help you target a specific audience. You can set your max to decrease or increase when searches are performed on mobile devices or in specific locations. This strategy is more hands on than Google’s automated bidding feature, it is recommended that you evaluate your bids regularly.

Direct Placement, LLC is a digital marketing agency dedicated to shaping our advertising efforts to best fit your company’s needs. We are a Google Premier Partner and Bing Ads Accredited Company that specializes in a number of digital advertising formats. From our trademarked flat-rate SEM marketing service to social media marketing and even directory profile creation, we have a number of services that we can use to help your company thrive. Contact Direct Placement, LLC to learn more about how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more regular marketing content.

Direct Placement makes paid search easy. We are a Google Premier Partner with a team of certified Professionals ready to boost your ad to the top of search results. Get started now.

Share
2

You also might be interested in

Say goodbye to expanded text ads

Say Goodbye To Expanded Text Ads

Oct 16, 2021

Starting next year on June 30, 2022, Google is doing[...]

Capture Attention With Instagram Advertising

Capture Attention With Instagram Advertising

Dec 13, 2017

At the start of 2013, Instagram reported having 90 million[...]

Facebook and Understanding Your Competition

Facebook and Understanding Your Competition

Nov 25, 2020

Successful business owners are inherently competitive. This trait drives them[...]

Leave a Reply

Your email is safe with us.
Cancel Reply

Get Started Now

Send us an email and one of our Google Certified Individuals will get back to you.

Be Direct
We'd love to hear from you, call: 800-339-0544, or send us a message. Be Direct


Services : About : Reviews : Contact


800-339-0544
info@directplacement.co

Corporate Headquarters

23424 NE Halsey St., Suite 204

Wood Village, OR 97060

Top Digital Marketing Agency in Gresham








SiteLock



© 2023 · Direct Placement.

  • About Us
  • Services
  • Google Partner Disclosure
  • Manage Your Account
  • Terms and Agreement
  • Privacy Policy
  • Sitemap
  • Contact