This is a great question! As a matter of fact, it is the “whole question.” Why pay another company for something that you might be able to do on your own? Firstly, can you do it on your own? Do you have an unlimited budget? Do you want to risk having to pay every time someone comes to your website? Do you have the know-how or time & energy to figure out the ever-changing search engine algorithms, policies & procedures? Through our experience we’ve found that business professionals greatly value their time. Business owners would like to have their internet marketing handled by a company who specializes in that field. We could all change our own oil. We could all landscape our own yards. We could all cut our own hair. But in our society, time is worth money and so is the relief of knowing something is done right. So you are paying Direct Placement LLC for service, account management and risk. Direct Placement LLC steps in for businesses so they can focus on serving their clients. Direct Placement® is available exclusively through our company and cannot be found anywhere else