In the world, there are more than 3.7 billion internet users. 52.21% of the internet traffic generated by those users is currently occurring on mobile devices. This is an increase from the 42.16% occurring on mobile the previous year. The increase is a trend that has been tracked for the last several years and has finally tipped over the 50% mark. According to Forrester’s recent 2018 mobile predictions report, this trend is likely to continue. Forbes recently published an article in response to that report which made a number of predictions for mobile’s role in 2018. In the article, Forbes predicts that this development in mobile traffic could mean that mobile devices are beginning to take on the role as the “Core to digital ecosystems” going into 2018. Because over half of online traffic is now mobile, one of the predictions Forbes makes in their article is that many companies will need to focus on developing their websites, apps and technologies to provide excellent mobile experiences. There are several newly developing mobile technologies, like virtual reality, that companies have started focusing on because they count toward an overall mobile experience. But, Forbes recommends companies pay attention to the basic mobile experiences they provide in websites and apps. With mobile being the new core of digital ecosystem, website developers will also need to build new mobile experiences that fit with emerging web and consumer standards. Without websites or other online experiences that cater to the majority of internet traffic, companies may start to lose business to other websites that can be a functional landing page on smartphones, tablets, and PCs interchangeably.

This might seem like a daunting prediction for companies that do not currently have mobile compatible websites. Companies that do not have the time to keep updating their website according to emerging standards might also start to worry that the increase in traffic will thwart their previous mobile efforts. But, Forbes also mentions companies may need to start relying on other agencies to help maintain their mobile experiences. If your company is in need of a new website or a website update, Direct Placement, LLC is a digital marketing agency with a website development team ready to help you now. We have a variety of website development packages to choose from ranging from Basic to Custom. Or, we have several excellent and easy-to-use turnkey templates that you can select. Website development can be time consuming and overwhelming. Let us help you create the online experience modern consumers are looking for. Contact Direct Placement, LLC today to start creating the online presence your company needs!

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