Google Ads recently launched the new device type ‘TV Screens’ for use in Display, Video and Shopping campaigns. This makes a total of 4 device types available for those campaign types: TV Screens, Mobile Phones, Tablets, and Computers. According to Google, they have created this device type because studies have reported that, “On average, users watch over 180 million hours of YouTube on TV screens every day.” By offering this device on image/video-based campaign and ad types, Google is hoping to catch more of this demographic.
When targeting TV Screens on an applicable campaign, your Display, Video, or Shopping ads will show on YouTube for users with ‘Internet to TV Screen’ devices like Chromecast or Smart TV. Users can watch and/or interact with your ads using their mouse, remote, or any other device they are using to control YouTube on their TV Screen. Device bid adjustments are also available for TV Screens on Video and Display campaigns. However, the bid adjustment option is not available for TV Screens on Shopping campaigns at this time.
The creation of this device type within the Google Ads platform offers advertisers an exciting opportunity to capture the attention of audiences that enjoy watching YouTube content on a larger screen. As more and more ‘Internet to TV Screen’ devices become available and widely used, this demographic is likely to grow exponentially in size. If your business is interested in expanding your online advertising to include TV Screens, now is the time to get started. Direct Placement is a Google Premier Partner with a variety of digital marketing services ranging from PPC Management to Flat-Rate SEM. Our staff is a group of trained and certified Google professionals dedicated to helping you achieve your digital marketing needs with the latest in Google Ads features. Contact Direct Placement today to find out how we can help you transform your business one click at a time. You can also follow us in Facebook, Twitter, and Blogger for more digital marketing content.
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