Understanding Search Engines
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual, everyday conversation to computer programmer instruction manuals. Although it is one just about everybody has probably heard more times than they can count, it is also one that hardly ever gets defined. So, what is a search engine? A search engine is a piece of software used to find specific pieces of information by using keywords and phrases to search a database of stored information. If a piece of information in the database corresponds with the keyword entered, it will be displayed in a list of other results that also correspond with that keyword. This list is most often called a search engine results page, which can extend into multiple pages if there are that many results for a keyword. Most of the time, when someone is referencing a search engine they are referring to one of the main search engines like Google or Bing, which is used to find information on the world wide web. Companies like Bing and Google have gained a tremendous amount of popularity for their ability to search through billions of pieces of information existing on the internet in the form of websites, pictures, files, videos and more, and then display only the relevant selections for specific keyword searches made on their programs.
Most people use search engines daily as a tool to research businesses and products they are interested in before they commit to a purchase or business relationship. This has made it almost essential for businesses to have a website that can appear within major search engine results pages on search terms related to their business. But, because these search engines are sorting through billions of pieces of information across the internet, just having a website related to your business cannot guarantee your website will be seen by your target audience. For businesses that want to increase their presence online, Search Engine Marketing has become the answer. At Direct Placement, LLC, we have a trademarked SEM service called Direct Placement®, which is our guarantee that your business advertisement will be on the first page of the most powerful search engines’ results pages within seven days or your money back. Because it is reported that the majority of people don’t click beyond the first page of search results presented to them, the first page is where your business’ ad needs to be! Direct Placement is a Google Partner and Bing! Ads Partner with a staff trained and certified to create the best advertising campaign for your business. With all of our experience, we make SEM easy so that you can focus on your business.
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