Turn More Searches Into Roofing Jobs
Direct Placement helps roofing companies generate qualified leads through PPC, SEO, website design and proven digital marketing strategies. Reach homeowners and businesses when they’re actively searching for roofing services.
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MORE VISIBILITY.
MORE LEADS.
MORE ROOFING JOBS.
As a Google Partner, we use proven strategies and data-driven campaigns to help roofing companies get in front of the right customers at the right time.
MORE THAN PPC
A Complete Digital Marketing Strategy for Roofing Companies
We combine proven strategies across multiple channels to help roofing companies get more visibility, generate qualified leads, and grow their businesses.
Google Ads & PPC
Roofing SEO
Website Design
Local Marketing
All Working Together for Better Results
Our integrated approach ensures every part of your digital marketing works together to generate more leads, more calls, and more roofing
PROVEN RESULTS FOR ROOFING COMPANIES
Real Roofing Companies. Real Growth.
Direct Placement helps roofing companies nation-wide turn online searches into qualified leads, phone calls, and new business. Explore real-world results from roofing clients using Google Ads, Local Services Ads, and targeted digital marketing strategies to grow their businesses.
Click any case study to explore the strategy and results
How a 20-Year Portland Roofer Grew Leads Without Losing Efficiency
Conversions
Phone Calls
Total Leads
OVERVIEW
Klam Construction has spent more than two decades building a reputation across the Portland metro, backed by six consecutive Angie’s List Super Service Awards and Owens Corning Platinum Installer certification. Their challenge wasn’t credibility — it was turning that reputation into a steady, scalable stream of online inquiries across a sprawling service area.
THE CHALLENGE
Klam’s local reputation was strong, but their digital presence wasn’t capturing a proportional share of it. Homeowners across Portland, Happy Valley, and the surrounding suburbs were searching for roofing help online every day — Klam needed a way to show up for more of those searches, across more of the metro, without diluting the quality of who called in.
THE APPROACH
Expand Search & Reach
Grew the Google Ads program across Search, Performance Max, and Display to put Klam in front of more homeowners across the Portland metro’s many service areas.
Add a Direct-Call Channel
Layered in Local Services Ads so homeowners could reach Klam directly by phone, a channel built specifically for local, high-intent service calls.
Protect Lead Quality
Continuously refined targeting so growth in reach translated into more of the right calls and form fills, not just more traffic.
RESULTS AT A GLANCE
Conversions, year over year
Phone calls, year over year
Total leads generated
(blended, all-time)
Website clicks, year over year
When a locally trusted contractor pairs broader digital reach with a direct-call channel, growth doesn’t have to come at the expense of lead quality — Klam’s call and conversion volume grew multiple times over while efficiency held steady.
Building a New Digital Pipeline for a Central Texas Storm-Response Roofer
Total Leads
Local Services Leads
Conversion Rate
OVERVIEW
Summit Roofing built its reputation the way most storm-response roofers do — largely word of mouth, insurance-adjuster relationships, and a strong local reviews base. As a newer Direct Placement client, Summit needed a digital pipeline built from the ground up to match that reputation.
THE CHALLENGE
Central Texas is a highly competitive, storm-driven roofing market, and Summit was starting its digital presence essentially from scratch. They needed both broad visibility for homeowners researching roof repair and replacement, and a direct channel for the urgent, high-intent calls that follow a hailstorm.
THE APPROACH
Launch Broad Search Visibility
Built out Google Ads Search, Performance Max, and DSA campaigns across Central Texas to put Summit in front of homeowners actively researching roofing help.
Add Local, High-Intent Calls
Built a Local Services Ads program to capture homeowners ready to call or message right away, particularly around storm and hail damage.
Target Insurance-Driven Demand
Focused targeting on storm/hail damage and insurance-claim intent to match Summit’s core service strength.
RESULTS AT A GLANCE
Total leads generated
(blended)
Local Services Ads leads
Conversion rate, current year
Website clicks driven (all-time)
Starting nearly from zero, Summit built a real, two-channel lead pipeline in its first year — proof that a storm-response roofer can stand up broad search visibility and a direct-call channel at the same time, rather than choosing one over the other.
Diversifying a 30-Year Roofer’s Lead Pipeline Beyond Reviews and Referrals
Total Leads
Local Services Leads
Billed LSA Calls
OVERVIEW
For more than 30 years, Windstar Roofing has earned a 4.8-star reputation across Middle Tennessee, built largely on reviews and word of mouth. As storm and insurance-driven demand grew, Windstar needed a way to capture that demand directly — not just wait for it to find them.
THE CHALLENGE
Reviews and referrals had carried Windstar a long way, but they don’t scale on demand, and they don’t specifically capture homeowners in the middle of a storm-damage or insurance-claim decision. Windstar needed a channel built for exactly that moment — someone searching for help right now — alongside broader search visibility for everyday roofing and gutter needs.
THE APPROACH
Build a Direct-Call Channel
Launched a full Local Services Ads program so homeowners in the middle of a storm-damage decision could reach Windstar directly, by phone, in the moment they needed help.
Layer in Broader Search
Paired that with Google Ads Search, Performance Max, and Smart campaigns to stay visible for everyday roofing, gutter, and repair searches across the region.
Strengthen Local & Map Visibility
Optimized Windstar’s Google Business Profile to grow local organic search and Map pack visibility, reinforcing paid efforts with stronger free, local discovery.
Guard Lead Quality
Actively reviewed and disputed low-quality leads so only real, qualified homeowner inquiries counted against results.
RESULTS AT A GLANCE
Total leads generated
(blended, all-time)
Local Services leads (all-time)
Billed phone-call leads, Local Services Ads (last 12 mo)
Website clicks driven (all-time)
Local Services Ads gave Windstar something reviews alone never could — a direct line to homeowners at the exact moment they needed a roofer, turning a reputation-driven business into a diversified, multi-channel lead engine.
WHY DIRECT PLACEMENT
Marketing Built Around Your Roofing Business.
We understand the roofing industry and build proven digital strategies around one goal: generating more qualified leads, estimates, and long-term growth.
Roofing Industry Experience
We understand the competitive markets, seasonal demand and lead-generation challenges roofing companies face.
Results, Not Vanity Metrics
Clicks and impressions only matter when they produce qualified leads, calls and real business opportunities.
Everything Works Together
PPC, SEO, website design and local marketing work together as one coordinated strategy.
An Experienced Team Behind You
Get hands-on strategy, optimization and support without building an in-house marketing department.
Ready to Turn More Searches Into Roofing Jobs?
Tell us a little about your roofing business and where you want to grow. Direct Placement will review your current marketing and identify opportunities to generate more visibility, qualified leads, and new business.