Elevate Your Bed & Breakfast’s Online Presence with Direct Placement®
Spring is in the air and with it, a general sense of wanderlust. The world is finally starting to shake off those winter blues and people are more than ready to explore it. After being cooped up inside, saying safe from the extreme cold and torrential downpours, people are itching to pack a bag and escape to greener, warmer pastures. In fact, it’s estimated that an eye-watering 93% of Americans will be traveling for leisure, work or both in 2024. As the owner of a bed & breakfast or guest house, you have the chance to act as a home-away-from-home for countless weary travelers during. However, to beckon this predicted rush of potential clientele through your doors and into empty beds, you need to be visible and easy to find, in various forms.
Get Seen
You’ve invested precious time and money into your bed and breakfast or guest house. The rooms are done up beautifully, the fireplace in the entryway keeps that morning chill at bay, and plates full of enticing breakfast sit on the dining room table ready to be savored. But there’s no one to enjoy your hard work. The beds are empty, and the hallways eerily void of life. If this heartbreaking scenario sounds familiar, it may be time to review and revamp your advertising strategies. While a well-planned digital advertising strategy is the most effective ways to grab potential customer’s attention (more on that in a bit), there are steps you can take in the physical world to increase your bed and breakfast’s presence for future travelers.
- Invest in good signage: This may seem like a no-brainer but if you haven’t already invested in an eye-catching, inviting sign for your property, there’s no time like the present. Make the first impression of your business a stellar one and ensure your name is displayed visibly for any passersby to see.
- Partner with other local businesses: It pays to have friends, and forming beneficial relationships with other businesses in your community that complement yours is great for co-marketing! Maybe feature a nearby bakery’s pastries during breakfast or offer discounts for events or attractions in the region. In exchange these businesses can introduce your bed and breakfast/guest house to an entirely new audience pool.
- Get professional quality photos and video of your property: there really is no value that can be placed on the perfect photo. When taking photos and video of your property, invest the extra money for a professional to come out and gather the images. You’re looking for photos that capture the whimsy and beauty of your property and videos that will successfully set you apart from the competition. These elements will be used time and time again, both physically as well as on your website, so unless you have total faith in your capabilities as a photographer, it may be time to make some calls.
Marketing Strategy
In this day an age, businesses of all kinds need a website in order to properly function in a competitive market. Once you’ve taken the necessary steps to establish your digital footprint by getting your website functioning with easy-to-understand booking processes (this may entail hiring a web designer to ensure an appealing design and cohesive performance), you want eyes on your creation, and quickly. In days past, word of mouth and paper print ads might have fit the bill, but unfortunately times have changed, especially in the field of business operations. These days, we live in a world where utilizing the search bar on a personal device to make and confirm travel decisions, has become the preferred and most common method. An effective online advertising strategy and marketing campaign can spell all the difference between a successful season and a lackluster one.
Why Google?
It shouldn’t be a surprise that Google is way out in front of the competition in the search engine game as they hold over 91% of the market share worldwide. Google is where people go to find the products and services they are looking for. When advertising on Google, placement is the name of the game as only 0.44% of Google searches make it past first page of results. Utilizing paid placement is a great option to see good positioning and Direct Placement® will give you an advantage on the world’s most powerful search engine. As the owner of a vacation rental, bed and breakfast or guest house – chances are that you want as many eyes on your business as possible when potential travelers are making plans – and one of the biggest advantages of advertising on Google is the ability to reach a highly targeted audience, increasing the relevancy and chances for customer acquisition from your ads.
Direct Placement® On Google
For more than a decade, Google has acknowledged Direct Placement as a leading agency in the field of digital marketing, by being granted the status of Google Partner. The title of Partner helps to ensure potential clients that the organization in question meets high performance standards and retains the expertise needed to create and utilize power digital marketing strategies. This recognition is reserved for only a select percentage of agencies, and we’re proud to be among them.
By taking advantage of our trademarked Direct Placement® service, your website will be featured on the front page of Google in less than a week!
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- Risk Free Placement
If for whatever reason your ads are not active or eligible to show, then a credit for downtime will be applied to your account. - 7-day Money Back Guarantee
If your ads are not approved or active and eligible within the first seven days of account creation, then a full refund will be offered, no questions asked. - No Long-Term Commitment
Because of our confidence that this program will get traffic to your site, there is no long-term contract. Instead, it is run on a month-to-month basis, and you can terminate anytime, as long as it is seven business days before the account recurring date.
- Risk Free Placement
- Flat rates
One of the major strengths Direct Placement® holds over other forms of marketing, like Pay Per Click, is that you know exactly how much you will spend each month. This will make budgeting much easier for your marketing.
- Work With Google Certified Experts
All of our account strategists have undergone extensive training directly from Google and are Google certified experts. - Proper Keyword Selection
Working with a Premier Google Partner has its perks. One of the biggest of which is our access to data directly from Google to aid in proper keyword selection. Choosing the correct keywords is crucial for relevance and traffic. You will not be placed on any keywords that don’t show sufficient traffic or are not relevant. This is a big reason, along with our expert ad creators, that Direct Placement® averages a CTR of more than 15%, much higher than the cross-industry standard of 3-5% in 2023. Keyword placement is exclusive too, if we place a keyword, nobody else will be placed on that same keyword. - Track Your Results and Discuss Traffic Reports with Your Account Manager
For full transparency, you will receive secure login credentials so you can review your account to track your results at any time. Further, you can request a traffic report to go over your account activity with a Google certified expert.
But Why Choose Us?
Direct Placement® will be a great addition to your multichannel marketing strategy. Being placed on the front page gives you a more substantial online presence. The flat rate makes it easy to budget for and the data driven keyword selection will help you find heavy hitting keywords to be found when people are looking for bed and breakfasts or vacation rentals like yourself.
Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our team of trained and certified account managers and internet marketing advertisers are dedicated to helping your business achieve its advertising goals. Your personal account manager will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can transform your business one click at a time! You can also follow us on Facebook, LinkedIn, and Blogger for more online marketing related content.
Take your business to the next level with Direct Placement, your trusted digital marketing ally. As a Google Partner – and your marketing expert – we’ll boost your brand’s visibility and ensure your ads can be easily found on the front page of Google and other search engines. Sound interesting? Contact Direct Placement to get started on your path to success today!