As we have discussed before, Direct Placement, LLC understands just how important gaining and maintaining consumer trust is to a business these days. In the past several years, online shopping has been an ever-growing industry. Year after year has seen increases in the number of people using the internet to find and purchase goods and services. Unfortunately, this has also opened the door for new ways consumers can get scammed. All kinds of fake or fraudulent websites, companies, and individuals have popped up on the internet with various ploys to take consumers’ money and personal information. This has made many people extra cautious when it comes to doing any kind of business online. Earning consumer trust has become one of the most important, if not the most important, tasks a company needs to undertake to be successful. Once gained, consumer trust can be highly beneficial to businesses in several ways.
Direct Placement joined the Better Business Bureau to ensure that there will always be a safe and reliable source of information about our company available to our current and potential customers. This has helped us build trust and security with our clients. In our experience, we believe that there are 2 main benefits to gaining this trust:1) Trust leads to long-lasting consumer relationships. According to a recent survey conducted by PwC Global, consumers reported that a trust in the brand/company is one of their top inspirations for deciding where to take their business. This means that once a business has earned this trust, it gives consumers a reason to return to that business in the future. 2) Reviews run the world. Consumer trust is not only important for existing consumer relationships. It can also have a lasting effect on potential future relationships. Forbes reports that “84% of people trust online reviews as much as a personal recommendation” which has been seen to have a huge impact on a person’s decision-making process when deciding who to do business with. If a business generates trust with consumers who then leave positive reviews about their product/service, it can help them gain business in the future because consumers trust online reviews so heavily.
At Direct Placement, LLC our clients’ needs are of the utmost importance to us. Our account management and paid search teams are committed to meeting those needs and ensuring complete customer satisfaction. We take great pride in the fact that a high percentage of our business is from repeat customers and referrals. It is through programs like the BBB and the Google Partner Program that we are able to provide our clients with the sense of trust and security they need to hire our services and we have seen great benefits as a result. Contact Direct Placement, LLC today to learn more about how our digital marketing services can help transform your business one click at a time!