Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine Marketing, Display Advertising, App advertising and more. Google originally launched AdWords in 2000 with only 350 advertisers, but the program has since grown exponentially and become the industry leader. Now, Google is constantly updating the program to provide more features and options for advertisers and it results in billions of dollars of revenue for Google every year. AdWords operates on a pay-per-click basis that allows you to control how much your advertising efforts cost and where you would like to focus that money by allowing you to set maximum budgets for campaigns, ad groups, and even clicks. Using AdWords allows advertisers to create multiple different campaigns targeting different audiences in specific locations, demographics, ages, etc. depending on what might work best for their business. Because AdWords operates online, advertisers have the freedom to track their results and change anything about their advertising at any time. But, although AdWords makes it easy to get your ads online, you need to understand the ever-growing program and be trained on how to use all that it can offer in order for your advertising efforts to be successful.
Direct Placement, LLC is a Google Partner digital marketing agency with a staff of AdWords certified individuals who are ready to help you with your advertising needs. We utilize Google Best Practices within all of our clients’ AdWords accounts to ensure that all of your campaigns and ads are performing as well as possible. With our trademarked Direct Placement® service, we guarantee that your ads will appear on the front page of Google’s search results for your keyword within 7 business days or your money back. Clients using Direct Placement on AdWords have an average CTR of 9.34%, which is above the industry standard. Although your results will be unique to you, Direct Placement has helped hundreds of businesses with internet marketing since its founding in 2010 and is ready to help you get on the front page of Google today!