Search Engine Marketing (SEM) is a form of digital advertising that allows businesses to pay to place advertisements within the results for search engines like Google, Bing, or Yahoo. The advertisements can be placed in a number of locations within the search results—at the top, bottom, and side of each page—depending on the keywords selected and amounts paid by the business. The ad placement can potentially increase visibility and business for advertisers when an internet user searches a related keyword or phrase. For example, if an internet user searches for a keyword and a company’s advertisement is one of, if not the, first thing that pops up in the search results, it increases the likelihood that the user will click on and interact with the company’s website and services.
As of April 13, 2017, a daily average of 6,586,013,574 internet searches were made worldwide, according to the Smart Insights Search Engine Statistics 2017 webpage. Of these daily 6,586,013,574 internet searches, Smart Insights reported 4,464,000,000 were made on Google, 873,964,000 on Bing, and 536,101,505 on Yahoo. Clearly, with this amount of search activity occurring on these search engines, there is a lot of opportunity for companies to place ads within search results in order to increase their visibility and business. The Search Engine Journal states that only 25% of internet users will look beyond the first page of results produced by a search engine. This means that ads placed anywhere on the first page of results will have a much better chance of increasing visibility and business for the company. At Direct Placement, we guarantee that a client’s ad will be placed on the first page within 7 business days of account creation. If you’re interested in exploring AdWords or Bing Ads, Contact Direct Placement today and speak with a Google Certified employee about Search Engine Marketing opportunities!
-Sarah Berger