It’s no secret that Google reigns supreme among the search engines, having over 90% of the market share. It’s the first place many searches for products and services start, meaning that it’s vital for your business to have visibility on the platform. There’s a lot that goes into running successful campaigns on Google Ads and the competition can be intense. That’s why you want a Google Premier Partner on your team. Agencies who have achieved this status can do more for your online presence, regardless of the industry you’re in.
Google Partners
Google wants you to see results from advertising on their platform so you keep paying for more ads. Because of this they have set up a partner program to help you find trusted agencies that meet Google’s criteria for performance, spend and certifications. Premier Partner status is the highest-level partnership an agency can attain, it is only given to a small fraction of partnered agencies that have proven expertise and the ability to get results. Partners are required to meet certain thresholds in certifications, ad spend and performance, and, starting in 2022, only the top 3% of all partners will reach the elite Premier Partner status. Make sure to look for the Premier Partner badge on the agency website to be sure that they are indeed a Premier Partner. The badge should lead to a Google Partner page when clicked.
Working with Experts
Google requires that at least 50% of account strategists are certified in different areas of specialization in order to earn or maintain their Premier Partner Status. These areas include search, display, shopping, mobile and video. Whatever kind of advertising needs you have, a Premier Partner will have people certified in that area. Google also requires that an agency have a minimum optimization score of 70% on their manager’s account to earn or maintain Premier Partner Status. Google calculates these scores in real-time based on statistics, settings, the status of your account and campaigns, the impact of available recommendations, and recent history of recommendations.
Agencies that are Premier Partners are actively managing accounts. They need to meet the minimum partner requirement of $10,000 per 90 days in ad spend, and most are managing much more in spend across their accounts to rank among the elite of all partners. Their experience makes them experts in ad specifics, such as effective calls to action, compelling ad text, and gripping images to get people to click on the ads.
Get Results
Premier Partners are motivated to get results in order to maintain their elite status. Google grants this status to partners who excel in client growth and client retention. This means that only agencies that meet the spend threshold, grow & keep their current accounts, have an overall optimization score of over 70% and have certified account strategists can be a Premier Partner. What this means for you if you have Premier Partner on your team is that you will get results that are directly tied to your campaign goals. This might look like more leads, more purchases, or brand awareness.
Access to Google Ads Features
Premier Partners have access to special features that other agencies don’t. They receive product updates, phone support and promotional offers. They also receive executive business training, dedicated account management, new business strategy consulting, and an invitation to the Annual Partners summit. Businesses that work with Google Premier Partners get support and data that can give them the edge when developing their marketing strategies. Google has been known to make sudden changes to the platform that can have a dramatic impact on ad results. Premier Partners stay current on Google Ads updates to maintain effective campaigns.
It’s in Google’s best interest that their platform provides results for their advertisers, so they made it easy for you to identify trusted agencies and elite performers. If you want to work with experts, get results and have the competitive edge by getting access to exclusive features, then teaming up with a Google Premier Partner is your best bet.
Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet Marketing Advertisers is dedicated to helping your business achieve its advertising goals. They will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.
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