Direct Placement™ Search Engine Marketing FAQs

Where will my ads appear?

Your ad(s) will be active and eligible 24 hours, 7 days a week, and in the selected regions only ( I.E. If your ad(s) are set to run in the US only, you will not appear in Canada). When your ads appear, they will appear in the sponsored ads section of the search engine and under the selected keyword(s) only. The ad(s) can appear in any position on the page at any time. Ads appear at the very top of the page, and sometimes at the bottom. Remember, Google has an algorithm which mixes up the results regularly. According to Google’s Third-Party Reseller Policies no one can guarantee any particular position on the page. To review ad positioning please request performance traffic reports from your account manager or use the Google Ad Preview tool. If you have any questions or concerns regarding your ad(s) contact your account manager right away to begin troubleshooting.

How many people can advertise on each keyword?

Direct Placement LLC features your company exclusively on the keywords you select. However, Google often will feature other paid advertisements as well. A benefit of Direct Placement® on Google is that our clients typically see superb results because they are seen more often.

Can I only have one keyword?

Each client can have as few or as many keyword selections as they desire. However once a keyword is placed with one client, it is not available for another client.

How do I add or change my keywords?

For your protection, anytime you wish to add or change keywords to an existing account, you must do so in writing. Please contact your account manager for help adding or removing keywords.

What if I only need marketing seasonally?

Because certain industries are seasonal, if you need to pause your account you may do so. Please contact your account manager about our pause feature.

Will my monthly rate change?

Though it is rare, rates can change as the market dictates cost. However, per our terms of service, clients are never automatically charged a rate increase during the month of service they have already purchased. If the rate is to change, clients must approve the increased amount. You will not be re-billed without your acceptance and approval of the new rate.

If ads can be purchased through Google, why pay Direct Placement LLC?

This is a great question! As a matter of fact, it is the “whole question.” Why pay another company for something that you can do on your own? Firstly, can you do it on your own? Do you have an unlimited budget? Do you want to risk having to pay every time someone comes to your website? Do you have the know-how or time & energy to figure out the ever-changing Google algorithms, policies & procedures? Through our experience we’ve found that business professionals greatly value their time. Business owners would like to have their internet marketing handled by a company who specializes in that field. We could all change our own oil. We could all landscape our own yards. We could all cut our own hair. But in our society, time is worth money and so is the relief of knowing something is done right. So you are paying Direct Placement LLC for service, account management and risk. Direct Placement LLC steps in for businesses so they can focus on serving their clients.

Is there a guaranteed ROI with DP® SEM?

As much as we would like to guarantee that each client will see an instant return on investment, it’s just not possible to predict what users will do. Some will act and others won’t. Because Direct Placement LLC is a marketing agency, all we can guarantee is that we will make every reasonable effort to drive customers to your business. Over the life of your ad campaign(s) your account manager will make recommendations to ensure the best results.

How do I cancel my account?

In one of the following ways: First, you simply send an e-mail to cancel@directplacement.co and in the body of this email provide your name, contact details, CID # and business name if applicable. In the subject line please type “Cancel Account”. Secondly, you can contact your account manager and let them know you would like to cancel your services. Lastly, you may send a cancellation through our website on your account management page at the following URL: https://directplacement.co/account/.

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