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Attribution Models: Data-Driven

Attribution Models: Data-Driven

by Direct Placement | Sep 22, 2020 | Blog

With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing their marketing goals. Marketers are finding difficulty pinpointing which ads should be discontinued, which need to be...
Position Based Attribution

Position Based Attribution

by Direct Placement | Sep 9, 2020 | Blog

With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing their marketing goals. Marketers are finding difficulty pinpointing which ads should be discontinued, which need to be...
Attribution Models: Time Decay

Attribution Models: Time Decay

by Direct Placement | Sep 3, 2020 | Blog

With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing their marketing goals. Marketers are finding difficulty pinpointing which ads should be discontinued, which need to be...
Attribution Models: Linear

Attribution Models: Linear

by Direct Placement | Aug 27, 2020 | Blog

With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing their marketing goals. Marketers are finding difficulty pinpointing which ads should be discontinued, which need to be...
Attribution Models: First Click

Attribution Models: First Click

by Direct Placement | Aug 18, 2020 | Insider News

With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing their marketing goals. Marketers are finding difficulty pinpointing which ads should be discontinued, which need to be...
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