by Direct Placement | Nov 1, 2021 | Blog
Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting Expansion will be switched over to the newly released Optimized Targeting. Google has also decided to merge SMART and...
by Direct Placement | Oct 21, 2021 | Blog
YouTube is the 2nd largest search engine on the internet, beating all except their parent company, Google. They get billions of searches a month and have become one of the most effective places to market. The ability for advertisers to get highly specific and targeted...
by Direct Placement | Oct 16, 2021 | Blog
Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available in standard search campaigns. Their intent is to push toward a more automated platform, as they see automation as the...
by Direct Placement | Sep 15, 2021 | Blog
As a business owner your website is your single greatest asset. It is often the first impression that potential customers will have of your business, and with the internet being such a significant part of today’s daily interactions, having a quality website is a...
by Direct Placement | Sep 1, 2021 | Blog
A Backlink, also known as an inbound link, is a link on a website to a page on a different website. The search engines take the number and quality of backlinks to a page into heavy consideration when ranking organically and the pages with a lot of other sites linking...
