by Direct Placement | Mar 31, 2022 | CEO Booklist
Denis Waitley once again comes to lead and inspire you with his book The Double Win. The author opens with the simple premise, “If I win, you win.” Throughout the book Waitley details what it truly means to live as a double winner. This philosophy is more than just...
by Direct Placement | Nov 7, 2021 | Blog
A lot of people forget that YouTube is a search engine, but it’s actually the second largest search engine behind their parent company, Google. YouTube has more than 2 Billion logged-in monthly users, which is probably an underreport of the actual numbers of people...
by Direct Placement | Nov 1, 2021 | Blog
Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting Expansion will be switched over to the newly released Optimized Targeting. Google has also decided to merge SMART and...
by Direct Placement | Oct 21, 2021 | Blog
YouTube is the 2nd largest search engine on the internet, beating all except their parent company, Google. They get billions of searches a month and have become one of the most effective places to market. The ability for advertisers to get highly specific and targeted...
by Direct Placement | Oct 16, 2021 | Blog
Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available in standard search campaigns. Their intent is to push toward a more automated platform, as they see automation as the...
