by Direct Placement | Mar 9, 2021 | Blog
Knowing how your business is performing now and in the past is crucial to determining where to head in the future. A lot of businesses just use their bottom line to gauge how their business is performing, but this doesn’t give as much insight as using key performance...
by Direct Placement | Mar 3, 2021 | Blog
You may hear a few different terms for the idea of using multiple channels to interact with people and to build leads; integrated marketing, multichannel marketing strategy, omnichannel marketing. Other marketers may disagree with me, but these are all essentially the...
by Direct Placement | Jan 29, 2021 | Blog
Marketing funnels come in many variations; however, they all basically follow the same general flow of stages. The first thing that needs to happen is that people need to become aware that your company exists. Then they need to become interested in what you do. The...
by Direct Placement | Nov 6, 2020 | Blog
Should you hire a marketing agency to build and maintain your online presence? There are a lot of factors to think about and you want to make sure you do what’s right for business and your wallet. HubSpot asserts that 97% of people learn about local businesses online....
by Direct Placement | Oct 27, 2020 | Blog
A Brief History The development of internet marketing is intimately tied to advances in technology. To truly understand what internet marketing is, it’s important to take a look back to how it came to be. I won’t go into it here, but the development of the...
