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Google Ads vs Microsoft Advertising – Which is Right for You?

Google Ads vs Microsoft Advertising – Which is Right for You?

by admin | Jul 10, 2024 | Blog

Google Ads vs Microsoft Advertising: Which is Right for Your Business? In today’s digital age, the right advertising platform can significantly impact your business’s online success. Whether you’re a first-time entrepreneur or a seasoned professional, navigating...
Elevate Your Bed & Breakfast’s Online Presence with Direct Placement®

Elevate Your Bed & Breakfast’s Online Presence with Direct Placement®

by admin | Jul 6, 2024 | Blog

Elevate Your Bed & Breakfast’s Online Presence with Direct Placement®  Spring is in the air and with it, a general sense of wanderlust. The world is finally starting to shake off those winter blues and people are more than ready to explore it. After being cooped...
The Fundamentals of a Winning PPC Strategy

The Fundamentals of a Winning PPC Strategy

by Direct Placement | Apr 1, 2024 | Blog

Updated: April 1, 2024 Have you tried Google Ads in the past and found that it wasn’t producing the results you had initially hoped for? Sadly, this is a common tale for many business owners – however, it doesn’t have to be. The way people find businesses today makes...
Optimized Targeting and The Unified Display Campaign

Optimized Targeting and The Unified Display Campaign

by Direct Placement | Nov 1, 2021 | Blog

Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting Expansion will be switched over to the newly released Optimized Targeting. Google has also decided to merge SMART and...
Say Goodbye To Expanded Text Ads

Say Goodbye To Expanded Text Ads

by Direct Placement | Oct 16, 2021 | Blog

Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available in standard search campaigns. Their intent is to push toward a more automated platform, as they see automation as the...
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