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Utilize Key Performance Indicators to Achieve Your Company Goals

Utilize Key Performance Indicators to Achieve Your Company Goals

by Direct Placement | Mar 9, 2021 | Blog

Knowing how your business is performing now and in the past is crucial to determining where to head in the future. A lot of businesses just use their bottom line to gauge how their business is performing, but this doesn’t give as much insight as using key performance...
Lake Lure, North Carolina’s Hidden Gem

Lake Lure, North Carolina’s Hidden Gem

by Direct Placement | Mar 5, 2021 | Blog

A small town with a big heart, Lake Lure is home to less than 2,000 permanent residents. Despite its small population, the town has a lot to offer to visitors looking to get away on a fun and relaxing vacation. With stunning views, exciting lake activities, big...
Using Multiple Channels to Maximize Leads

Using Multiple Channels to Maximize Leads

by Direct Placement | Mar 3, 2021 | Blog

You may hear a few different terms for the idea of using multiple channels to interact with people and to build leads; integrated marketing, multichannel marketing strategy, omnichannel marketing. Other marketers may disagree with me, but these are all essentially the...
Why You Need to Visit Cancun on Your Next Vacation

Why You Need to Visit Cancun on Your Next Vacation

by Direct Placement | Feb 24, 2021 | Blog

There’s a reason that Cancun is one of the world’s most visited tourist destinations. Besides its party scene made famous by spring break partiers, Cancun has a lot to offer with its beautiful beaches, world class cuisine, breath taking Mayan archaeological sites and...
Google Updates Keyword Match Types: Combining Broad Match Modifier and Phrase Match

Google Updates Keyword Match Types: Combining Broad Match Modifier and Phrase Match

by Direct Placement | Feb 12, 2021 | Blog

In an effort to increase the relevancy of search ads, Google is updating the broad match modifier and phrase match keyword match type. This change offers you more control with a broader reach. The change will result in a phrase match keyword covering additional broad...
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