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The One Minute Manager

The One Minute Manager

by Direct Placement | Jan 14, 2021 | CEO Booklist

The One Minute Manager is a short but very effective read about the three secrets to being a good manager. First we’re introduced to One Minute Goal Setting. A simple list of writing out each of your goals on a single sheet of paper using less than 250 words. Next...
What You Need to Know About Instagram Ad Formats

What You Need to Know About Instagram Ad Formats

by Direct Placement | Jan 12, 2021 | Blog

Which format you choose for your Instagram ad can have an impact on how effective your ads are. There are 4 main formats and you want to make sure to choose the right one for your specific advertisement and objective. Ads in Instagram can appear in the Feed, Stories...
Use Instagram to Zoom In On the People That Matter

Use Instagram to Zoom In On the People That Matter

by Direct Placement | Jan 4, 2021 | Blog

Instagram is owned by Facebook, which means that your ads have the ability to be highly targeted. Facebook has spent years researching how to target specific groups with a shared characteristic in order for ads to reach the right people. This way, you can place your...
Create a Story and a Theme with Your Business’s Instagram

Create a Story and a Theme with Your Business’s Instagram

by Direct Placement | Dec 31, 2020 | Blog

Details create the big picture and the big picture guides the details. It’s important to make your posting decisions with a firm idea of what your overall Instagram presence will look like. This begins with each individual post. Your goal may be to drive sales with...
Using Instagram Captions to Increase Engagement

Using Instagram Captions to Increase Engagement

by Direct Placement | Dec 22, 2020 | Blog

Have you ever been stumped with what to write for your Instagram captions? Instagram wants people to stay on the platform as long as possible and because of this they reward posts that users engage with by increasing their reach. Posting scroll stopping images will...
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