In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. They both seem to involve search engines, keywords, and increasing a business’ presence online. But, while the terms seem similar and closely related, they involve drastically different processes and create much different results. SEO relies on the search algorithm designed to rank and decide which organic website listings appear in search engine results pages for certain searches. SEO is a long term kind of optimization that focuses on creating and maintaining your business’ website content, HTML, etc. so that the algorithm assigns it the best ranking and positions possible for specific terms. This means that getting your website seen using SEO involves a lot of website updating and waiting over a long period of time to see if your efforts actually pull more traffic to your website and business. SEM can get your business seen in a much shorter time frame and you can track your results and make improvements in real time. SEM involves paying for advertisements that resemble the organic search listings, with some minor differences. They can appear at the top, sides, and bottom of the front pages of search engine results for specific keywords that you can choose. With SEM, you only pay when someone clicks on your ads, not just to get your ads displayed on the page, and you can control the maximum amount you are willing to pay. This makes SEM affordable and the perfect choice for any business looking to get more exposure online.
Direct Placement, LLC is a digital marketing agency with a trademarked Direct Placement® SEM service, which is our guarantee that your business will be featured on the front page of Google or Bing search results within 7 business days of your account creation, or your money back. For a flat rate, we will make every reasonable effort to keep your ads in one of the positions on the front page of search results all day, every day of your contract. We are a Google Partner and Bing Ads Certified company with a staff of trained and eager professionals dedicated to providing the best customer service and experience possible. At Direct Placement, we will strive to ensure your ads get the most exposure possible for your budget.