Often, a Search Engine Marketing campaign focuses mainly on creating ads that have the best CTR. Impressions, clicks, and average positions are all tracked and analyzed as the deciding factors on whether or not the campaign has been successful and lucrative for your business. While it is always important to create and study your ads to ensure they are getting views and clicks to your website, programs like AdWords and Bing Ads provide conversion tracking features that are just as important to analyzing the success of a campaign. A conversion is what is recorded when someone clicks on your advertisement and then completes a purchase, phone call, contact form submission, etc. with your business. The specific action the user is required to take can even be determined by you depending on what would be most important for your business, so the campaign can continue to be customized according to your goals. By using the conversion tracking features provided in programs like AdWords and Bing Ads, you are then able to see more of the full path of your potential customers take as they view your ad, click on it, and then interact with your website and business. This allows you to optimize the components on your advertising campaign, like landing pages or calls to action, according to Google Best Practices to more successfully direct your users into following that potential customer path all the way down to becoming an actual customer.
Direct Placement, LLC is a Google Partner and Bing Ads Accredited Company with a staff of certified Marketing Advisors and Account Managers who are able to help you focus on what advertising strategy is most effective with your business. We can help you decide what actions are most valuable for your business to track and then we will optimize your advertising campaign toward drawing in those conversions. At Direct Placement, each new client is assigned their own account manager who will work with you to personally ensure all of our advertising efforts are in line with your business goals. Contact Direct Placement, LLC today at 800-339-0544 or visit our website now to start transforming your business one click at a time!