In the past, we have discussed the many benefits of advertising on both Facebook and Instagram individually. Advertising on Facebook can be highly beneficial for a business that wants to spread awareness about their company and/or products. At the same time, Instagram’s image and video-based concept make it so that visual advertisements can thrive. Because of these factors, Facebook and Instagram are both important social media platforms for businesses to keep in mind when they are trying to increase their brand or product’s presence online. What many people might not know is that advertising on these platforms can be done in the same Ads Manager on Facebook. You don’t even need to set up two different campaigns to achieve this goal. You can specialize your targeting on a single advertising campaign so that it runs on both platforms. This Ads Manager also offers a variety of ad formats, targeting criteria, and features that will help you target the right ads to the right people at the right time. While advertising on each platform individually can be highly beneficial for a business, using the Ads Manager to target both can increase those benefits for a number of reasons.
One of the most important reasons involves the ad delivery system. The platform’s delivery system carefully calculates large amounts of data to determine who, what, where, when, and how to show your ads to get the best results. When you combine the possible audience lists by targeting both platforms, the system gets twice as much data and can target your ads even more carefully. Furthermore, it is possible to run the same ads on both platforms with minimal adjustments. Typically, the only aspects of your ads you might need to change are the images and videos. This is because the image and video specs required by Instagram are slightly different. To accommodate for this, the Ads Manager makes it easy to upload different creatives to display on Instagram without having to create a completely separate set of ads.
All in all, the Facebook Ads manager does make it easy for you to target numerous different creatives to large audiences on both Facebook and Instagram. But, like all advertising, the actual management and optimization of these kinds of campaigns takes a lot of time and effort that you might not be in a position to take on. Direct Placement, LLC is a digital marketing agency dedicated to helping you achieve your advertising goals. We offer a number of services ranging from social media marketing to our trademarked flat-rate SEM service. Our staff has been trained and certified in numerous advertising platforms and is ready to start using that knowledge and experience to help you get started now. Contact Direct Placement, LLC today or visit our website to learn more about how your business can start getting social on social media now! You can also follow us on Facebook and Twitter for more regular digital advertising content.