Since its founding on February 4, 2004, Facebook’s popularity has increased exponentially across the world. Now with a reported 1.2 billion people using Facebook every day, it has become a normal part of life to see people using their downtime to scroll through their Facebook feed or visit various Facebook pages on their phones, tablets, or laptops. It is so popular to spend time on Facebook and related sites each day, Facebook or Instagram use takes up a reported average of 1 out of every 5 minutes someone in the US spends on a mobile device. Because this many people spend so much time on Facebook in a variety of formats each day, Facebook marketing has also become a popular way to gain new business and raise brand awareness, particularly during the holiday season when many people are spending even more time on their accounts sharing pictures and holiday memories or keeping track of their friends and family. Advertising on Facebook provides businesses with a lot of tools which allow you to target specific audiences and track your results. Facebook advertising is designed to be flexible so that your business can use it to achieve its goals and grow, no matter how small of a business you are.
One of the most useful ways Facebook advertising is adaptable to your business is through a variety of 6 adaptable ad formats: Collection Ads, Slideshow Ads, Carousel Ads, Video Ads, Photo Ads, and Canvas Ads. Each of these formats can be customized to fit your business’ needs and are designed to load quickly on all connection speeds and devices. They also include dynamic features which can adapt the ad and deliver the most applicable ad variation possible in given situations. This ensures that your ads will be eye catching and useful to your potential customers, allowing you to effectively convey your business’ message to the people most likely to interact with you, making your Facebook advertising campaign money well spent. This variety of dynamic, variable ad formats are particularly effective during holiday seasons when your business needs to promote particular specials, events, and merchandise based on time, location, and audience. With the holiday season approaching quickly, it might be time for you to start thinking about how your business is going to utilize these Facebook advertising tools to get noticed online. At Direct Placement, LLC, we have a trained and enthusiastic staff ready to help you with all of your advertising needs. Contact Direct Placement, LLC today at 800-339-0544 or visit our website now for more information about how your business can stand out from the crown this holiday season!
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