by Direct Placement | Nov 1, 2021 | Blog
Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting Expansion will be switched over to the newly released Optimized Targeting. Google has also decided to merge SMART and...
by Direct Placement | Oct 16, 2021 | Blog
Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available in standard search campaigns. Their intent is to push toward a more automated platform, as they see automation as the...
by Direct Placement | Jul 27, 2021 | Blog
At the end of the day, business is all about sales. No business stays in business without sales. Building an inbound conversion strategy is a great way to increase your sales dramatically. This will take some real effort to get right, but once it’s running smoothly,...
by Direct Placement | Jun 8, 2021 | Blog
It’s no secret that Google reigns supreme among the search engines, having over 90% of the market share. It’s the first place many searches for products and services start, meaning that it’s vital for your business to have visibility on the platform. There’s a lot...
by Direct Placement | Feb 12, 2021 | Blog
In an effort to increase the relevancy of search ads, Google is updating the broad match modifier and phrase match keyword match type. This change offers you more control with a broader reach. The change will result in a phrase match keyword covering additional broad...
