by Direct Placement | Feb 12, 2021 | Blog
In an effort to increase the relevancy of search ads, Google is updating the broad match modifier and phrase match keyword match type. This change offers you more control with a broader reach. The change will result in a phrase match keyword covering additional broad...
by Direct Placement | Nov 14, 2020 | Blog
You have your business up and running, now it’s time to get seen. For new businesses the long game of SEO, Content Marketing, and Social Media Marketing won’t show an ROI for much too long (that’s not to say you shouldn’t start working on it, but expect to wait months...
by Direct Placement | Oct 27, 2020 | Blog
A Brief History The development of internet marketing is intimately tied to advances in technology. To truly understand what internet marketing is, it’s important to take a look back to how it came to be. I won’t go into it here, but the development of the...
by Direct Placement | Oct 15, 2020 | Blog
At this point it should be obvious to most business owners that they need to be visible online in order to grow and be discovered by new customers. However, the competitive world of internet marketing can be a brutal and unforgiving place. So how can you cut through...
by Direct Placement | Oct 7, 2020 | Blog
How much does it cost to advertise online? It’s no secret that online advertising is becoming more and more essential to running a successful business. The internet is the most often turned to source for people looking for goods and services. With business owners...
