by Direct Placement | Sep 11, 2017 | Blog
In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what is a CTR? A CTR is a percentage calculated using the Impressions on an ad and the number of those people who actually...
by Direct Placement | Sep 6, 2017 | Blog
In Search Engine Marketing, a number of different terms can often be thrown around without much explanation. ‘Impressions’ tends to be one of those terms even though its definition in the digital marketing world can be different than it is in other contexts. When...
by Direct Placement | Aug 28, 2017 | Blog
What is Google Best Practices? The Google Best Practices series is the guide for how to most effectively optimize advertisements in Search Engine Marketing on Google Adwords. It consists of a series of instructions for how to enhance specific parts of SEM strategy,...
by Direct Placement | Aug 28, 2017 | Blog
What’s the difference between Paid Search Ads and Display Ads? In digital marketing, two strategies to get advertisements in front of and interacting with potential clients are often discussed: Display Advertising and Paid Search Advertising. Without any more...
by Direct Placement | Aug 23, 2017 | Blog
Search Engine Marketing (SEM) is a form of digital advertising that allows businesses to pay to place advertisements within the results for search engines like Google, Bing, or Yahoo. The advertisements can be placed in a number of locations within the search...
