by Direct Placement | Jan 6, 2018 | Blog, Home Page News Slider, Insider News
In November of 2014, Mozilla announced that it was not going to renew its ten-year contract with Google. Instead, they signed with Yahoo in an effort to maintain a more flexible search experience for Firefox users. The contract with Yahoo set Yahoo Search as the...
by Direct Placement | Oct 16, 2017 | Blog
Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine Marketing, Display Advertising, App advertising and more. Google originally launched AdWords in 2000 with only 350...
by Direct Placement | Oct 4, 2017 | Blog
In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. They both seem to involve search engines, keywords, and increasing a business’ presence online. But, while the terms...
by Direct Placement | Sep 27, 2017 | Blog
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual, everyday conversation to computer programmer instruction manuals. Although it is one just about everybody has probably heard more times than they can count,...
by Direct Placement | Aug 28, 2017 | Blog
What is Google Best Practices? The Google Best Practices series is the guide for how to most effectively optimize advertisements in Search Engine Marketing on Google Adwords. It consists of a series of instructions for how to enhance specific parts of SEM strategy,...
