LinkedIn Video Advertising Allows Advertisers To Appeal To Their Audience
As we’ve discussed before LinkedIn advertising, is unique because it is a Business-To-Business tailored social media platform. This means its advertising options are targeted to advertisers focusing on an interesting combination of individuals and B2B. One of the advertising options available on LinkedIn is video advertisements. Of course, video ads themselves are not new to the advertising market. Advertising companies have been using video advertisements in one form or another for decades. But, because LinkedIn provides you with a unique marketing audience to target when creating your campaign, you will have to keep different considerations in mind while creating your video advertising campaign.
As we know, when doing any kind of online marketing it is always important to focus on the specific internet marketing strategies that best fit your company’s goals. According to LinkedIn, video ads should have one of three main marketing objectives: Brand Awareness, Brand Consideration, Demand Generation. Like the concept of video ads, these three marketing objectives are not new to advertising. They are more or less the three marketing objectives that you should always consider when structuring or optimizing a campaign. The trick is, the main audience you will be targeting for each of these objectives will not be thinking about buying the product or hiring your services for themselves. Because of LinkedIn’s inherent B2B and professional environment, most of the audience will be thinking as company decision makers and employees. Therefore, they are more likely to need more information and convincing before they are willing to convert. Video ads are particularly useful on LinkedIn for this reason. Video advertisements make it possible to provide a lot of information in a quick and attention-grabbing way. LinkedIn also suggests that advertisers focus on establishing what makes their company the top in the industry and including a heavier social aspect, like testimonials from other professionals, to solidify why someone should choose your brand or services. Video ads make it easier to include multiple different persuasive aspects like these in one ad. Although you still need to keep things like video length, subtitles, titles, and introductory text in mind while creating your campaign, video advertising campaigns can make it easier to adapt your advertising to the LinkedIn audience.
Video advertisements might be especially useful for anyone wanting to target their social media advertising efforts on LinkedIn, but like any advertising the campaigns still take a lot of time and effort to create. If you are a business owner looking to increase your internet presence, particularly around other businesses and professionals, you might want to consider contacting an agency to help with your advertising needs. Direct Placement, LLC is a digital marketing agency with a staff of trained and certified professionals ready to help you achieve your marketing goals now. We offer a variety of services from social media marketing to video marketing, which we can tailor to best fit your business. Contact Direct Placement now to get started transforming your business one click at a time. You can also follow us on Facebook or Twitter for more internet marketing related content.