Google Ads recently celebrated its 18th birthday on October 23, 2018. The advertising platform, which was previously named AdWords until July 24, 2018, was launched by Google on October 23, 2000. Since its original creation, Google Ads has gone through enormous growth and change in services, products, and design. In fact, the advertising platform has become so widely used that in 2017, “Advertising accounted for the majority percent of the company’s total revenues, which amounted to a total of 110.0 billion U.S. dollars,” according to Statisa.
What once started out as a fairly simple platform for plain text SEM ads has now grown into a massive production of Expanded Text Ads, Video Ads, Display Ads, Hotel Ads, Shopping Ads, Remarketing, and countless other advertising features that are in a constantly evolving state of improvement. Many of these more drastic changes have occurred in the last year or so, which correlated with Google’s decision to change the platform’s name to Google Ads in July. Google stated that they decided to change the platform’s name in order to better encompass everything it has to offer now that it is no longer just the simple ‘word ads’ they started with.
Although Google Ads does promote their platform as very user-friendly for people without much experience with the platform or advertising as a whole, that may no longer be the case. The new, complex and ever-evolving nature of the platform can take a lot of time, effort, and knowledge to successfully navigate and operate. Because of this, business owners looking to expand their internet presence might want to consider hiring a Google Partner to help them create and maintain their Google Ads campaigns.
Direct Placement, LLC is a digital marketing agency dedicated to helping you with your advertising needs. We are a Google Premier Partner with a staff that is trained and certified to set up and optimize your campaigns. Each of our new clients are assigned an Account Manager who will personally work with you to ensure we use all of the tools at our disposal in an effort to achieve your specific business goals. Contact Direct Placement, LLC today to learn more about how you can start transforming your business one click at a time! You can also follow us on Facebook or Twitter for more regular digital marketing content.
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