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Bidding Strategies: Target ROAS Bidding

Bidding Strategies: Target ROAS Bidding

by Direct Placement | Jul 14, 2020 | Blog

Every time a user performs a search in Google a process called an auction takes place to determine what ads will show and where they will appear in the search results. Google calculates an Ad Rank for all ads in the auction and those with the highest rank will...
Google To Implement Advertiser Identity Verification

Google To Implement Advertiser Identity Verification

by Direct Placement | Jul 7, 2020 | Blog

Google has recently announced that they will be launching a new verification process that requires advertisers to verify their identities for ads served through Google Ads and Display & Video 360. The intent is to provide consumers a higher level of transparency...
Book Review – A Beginner’s Guide To The Stock Market

Book Review – A Beginner’s Guide To The Stock Market

by Direct Placement | Feb 10, 2020 | CEO Booklist

The stock market is the greatest opportunity machine ever created, says Matthew Kratter. In this book you learn the basics of making money in the stock market. Introduces readers to basic stock market principles and warns of things to look out for. If you’ve never...
Google Images Now Part Of Main Search Network For Shopping Ads

Google Images Now Part Of Main Search Network For Shopping Ads

by Direct Placement | Mar 26, 2019 | Insider News

Google recently announced a change to the collection of websites included under the main Search Network in which shopping campaigns are automatically eligible for placement. Starting in late March 2019, shopping campaigns targeting just the Search Network will be...
Google+ Now Shutting Down April 2, 2019

Google+ Now Shutting Down April 2, 2019

by Direct Placement | Mar 11, 2019 | Insider News

Google recently announced that they would be shutting down their social media platform Google+ in April of 2019. This new deadline is 4 months earlier than Google’s original plan to shut down the platform in August of 2019. According to Google’s announcement, the...
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