by Direct Placement | Feb 7, 2018 | Blog, Home Page News Slider
What’s New In Bing Ads recently announced that Bing Intent Ads will now be available in Australia in addition to the United States and United Kingdom. Bing Intent Ads make it so that advertisers do not strictly need to rely on search ads to receive traffic....
by Direct Placement | Feb 6, 2018 | Ad Extension Series, Blog, Home Page News Slider
Adding extensions to a campaign is an excellent way to provide more information in your ads. Ads that have additional information can then have a higher CTR because they are more useful to the user and take up more space on the page. Like other extensions, Callout...
by Direct Placement | Jan 6, 2018 | Blog, Home Page News Slider, Insider News
In November of 2014, Mozilla announced that it was not going to renew its ten-year contract with Google. Instead, they signed with Yahoo in an effort to maintain a more flexible search experience for Firefox users. The contract with Yahoo set Yahoo Search as the...
by Direct Placement | Dec 29, 2017 | Ad Extension Series, Blog, Home Page News Slider
Although other extensions do provide additional information in your ads, Structured Snippet extensions are a great way to focus on specific aspects of your business in your ads. These kinds of extensions are basically a list of items, facts, etc. that describe to a...
by Direct Placement | Dec 28, 2017 | Blog, Home Page News Slider, Social Media
LinkedIn advertising is unique for the same reason the LinkedIn platform is a unique form of social media: everything is oriented to your profession. Almost all of the information the over 500 Million individual LinkedIn users provide the platform revolves around...
by Direct Placement | Dec 15, 2017 | Ad Extension Series, Blog, Home Page News Slider
Sitelink extensions are another important extension to keep in mind when setting up ads. Like other extensions, adding sitelinks can give your ad a 10-15% increase in CTR. Sitelink extensions accomplish this in two main ways. The first is by expanding the size of your...
