At the start of 2018, a lot of articles and blog posts appeared that predicted digital marketing and website development trends for 2018. Although these articles differed in many ways, one common theme for many of the articles was a predicted rise in custom illustration in website design. Custom illustration in website design is when the design of the website is carefully constructed to fit the brand/product/person being featured. This often involves interactive images and other design aspects that are built to represent the goals of the designer’s client. It is important to note that the websites that are expected to result from the rise in custom illustration are also expected to be what is called ‘flat design.’ Flat design is when a website is built toward functionality and the user experience while remaining aesthetically pleasing and personalized to the particular brand. Instead of adding a lot of complicated bells and whistles to the website design to show off the customization, as developers were known to do a few years ago, these websites will seem simpler (you might even say flat), but still pack a colorful and interesting design. Flat design websites are also particularly well known for being both mobile and desktop responsive. This will be especially important as mobile use has been an increasing trend in recent years as well.
It is significant that this style of website design has been and is going to continue increasing in popularity throughout the year because it is going to set a user expectation for the ‘experience’ of your business’ website. With the trend of custom illustration style websites, users begin to judge the quality, feel, trustworthiness, etc. of a business based on their website. When people visit your website, they are going to expect it to be user-friendly and provide them with a general feeling of your business and how it operates. This is great when your website gives visitors a fun experience related to your brand. However, it also means that if visitors encounter a website that is difficult to navigate, obviously templated, not mobile friendly, etc., they begin to associate those potentially frustrating qualities with your business. That is why it is becoming more and more important for businesses to maintain an up-to-date website that is specifically tailored to their brand.
But, let’s be honest, websites can be overwhelming. The ever-changing and evolving market of website design makes it so that keeping your business website up-to-date and easy-to-use can be a difficult task. Direct Placement, LLC is a digital marketing agency dedicated to helping your business increase its presence online. We know that before SEM, Social Media, or other Online Marketing strategies, it all needs to start with a website. Our website design services can help you whether you need a brand-new website or just an overhaul on your current one. We have a variety of website design packages that range in depth of customization and price. Contact Direct Placement, LLC today to learn more about our website design services and start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more regular digital marketing content.
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