by Direct Placement | Oct 16, 2017 | Blog
Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine Marketing, Display Advertising, App advertising and more. Google originally launched AdWords in 2000 with only 350...
by Direct Placement | Oct 4, 2017 | Blog
In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. They both seem to involve search engines, keywords, and increasing a business’ presence online. But, while the terms...
by Direct Placement | Sep 27, 2017 | Blog
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual, everyday conversation to computer programmer instruction manuals. Although it is one just about everybody has probably heard more times than they can count,...
by Direct Placement | Sep 25, 2017 | Blog
In Search Engine Marketing, a Quality Score is the number that Bing Ads or Google AdWords assigns an advertisement after is has been created and reviewed by the advertising program. The components that make up a quality score are the ad relevance, landing page...
by Direct Placement | Sep 11, 2017 | Blog
In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what is a CTR? A CTR is a percentage calculated using the Impressions on an ad and the number of those people who actually...
