by Direct Placement | Oct 30, 2017 | Blog
Pay Per Click Advertising is a form of digital marketing where you only pay for your advertising when your ad is clicked. This makes it so that you don’t pay for every impression your digital ads get, but rather how much traffic they are actually generating for your...
by Direct Placement | Oct 21, 2017 | Blog
With over 40,000 searches occurring on Google alone each second, Search Engine Marketing is a great way to ensure your business’ advertising will be seen by a large number of people who are already looking for related information. By placing your advertisements on the...
by Direct Placement | Oct 16, 2017 | Blog
Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine Marketing, Display Advertising, App advertising and more. Google originally launched AdWords in 2000 with only 350...
by Direct Placement | Oct 4, 2017 | Blog
In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. They both seem to involve search engines, keywords, and increasing a business’ presence online. But, while the terms...
by Direct Placement | Sep 27, 2017 | Blog
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual, everyday conversation to computer programmer instruction manuals. Although it is one just about everybody has probably heard more times than they can count,...
