by Direct Placement | Dec 15, 2017 | Ad Extension Series, Blog, Home Page News Slider
Sitelink extensions are another important extension to keep in mind when setting up ads. Like other extensions, adding sitelinks can give your ad a 10-15% increase in CTR. Sitelink extensions accomplish this in two main ways. The first is by expanding the size of your...
by Direct Placement | Dec 13, 2017 | Blog, Home Page News Slider
At the start of 2013, Instagram reported having 90 million users. This number has increased dramatically since that time, reporting in at 800 million in September of 2017. The majority of these users are younger, with 41% being under the age of 24. This high number of...
by Direct Placement | Dec 4, 2017 | Ad Extension Series, Blog, Home Page News Slider
When thinking about what kinds of extensions you want to have applied to your ads, call extensions are important to keep in mind. Call extensions are useful because they make your phone number readily available in your ad without the ad being disapproved. If you try...
by Direct Placement | Nov 27, 2017 | Ad Extension Series, Blog
Whenever we search for something on a major search engine like Google or Bing, organic and paid search results appear on our screens next to each other. We’ve all seen the different formats that appear. Organic search results tend to be fairly standard in form and...
by Direct Placement | Sep 25, 2017 | Blog
In Search Engine Marketing, a Quality Score is the number that Bing Ads or Google AdWords assigns an advertisement after is has been created and reviewed by the advertising program. The components that make up a quality score are the ad relevance, landing page...
