Digital Marketing Blog
Welcome to our blog, where we dive into the vast world of digital marketing. Here, you’ll find a rich collection of articles and insights covering everything from the nuances of Pay-Per-Click (PPC) advertising and the latest trends in Search Engine Optimization (SEO) to best practices for website design and development. Whether you’re new to the digital marketing scene or looking to refine your existing strategies, our blog is your go-to resource. We break down complex topics into easy-to-understand content, offering actionable tips and expert advice to help you navigate the ever-changing digital landscape. Join us as we explore the keys to online success and keep you updated with the latest in digital marketing, PPC, SEO, and website design.
- All (104)
- Content Creation (5)
- E Commerce (7)
- Marketing (24)
- PPC Advertising (47)
- SEO (18)
- Social Media (20)
- Web Design (12)
Digital Marketing for Lawyers: How Attorneys Can Attract More Clients Online When someone needs a lawyer, they usually don’t start with a referral any…
AI Search Is Changing SEO: What Businesses Need to Know About the Future of Search The era of search is changing. For years, businesses have focused o…
SEO Basics: How On-Page SEO, Technical SEO, Content Optimization, and Keyword Research Work Together to Generate Leads When business owners think abou…
Optimizing Your Google Business Profile: The Foundation of Local Search Success When potential customers search for businesses “near me̶…
Choosing the Right Google Ads Campaign Type: Why Search Campaigns Are Often the Best Place to Start If you’re new to Google Ads, one of the firs…
In recent years, the landscape of local advertising has undergone a significant transformation. Traditional advertising methods, such as newspaper ads…
Google Ads vs Microsoft Advertising: Which is Right for Your Business? In today’s digital age, the right advertising platform can significantly impa…
Elevate Your Bed & Breakfast’s Online Presence with Direct Placement® Spring is in the air and with it, a general sense of wanderlust. The wo…
Updated: May 22, 2024 High organic rankings on Google and other search engines can have a tremendous impact on how your website performs for your busi…
Updated: May 2, 2024 In today’s digital world, your website is a pivotal asset that can drive your business growth. However, merely setting up a w…
Updated: April 1, 2024 Have you tried Google Ads in the past and found that it wasn’t producing the results you had initially hoped for? Sadly, this…
Updated: March 27, 2024 Whether you’re just starting your business or are looking to grow, it can be challenging and intimidating to grab market sha…
A lot of people forget that YouTube is a search engine, but it’s actually the second largest search engine behind their parent company, Google. YouT…
Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting …
YouTube is the 2nd largest search engine on the internet, beating all except their parent company, Google. They get billions of searches a month and h…
Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available …
As a business owner your website is your single greatest asset. It is often the first impression that potential customers will have of your business, …
A Backlink, also known as an inbound link, is a link on a website to a page on a different website. The search engines take the number and quality of …
Beginning September 21, 2021, Google will implement a pilot program for a 3-strike system to increase penalties for advertisers who frequently viola…
At the end of the day, business is all about sales. No business stays in business without sales. Building an inbound conversion strategy is a great …
It’s no secret that Google reigns supreme among the search engines, having over 90% of the market share. It’s the first place many searches for pr…
Businesses don’t operate in a vacuum. There are a number of factors, some under our control and some that aren’t, that interact to determine how w…
Creating content regularly has become essential for businesses to compete in the age of the internet. With the immense amount of competition for peopl…
Upselling and Cross selling are great ways to maximize your revenue while building stronger relationships with your clients and customers. You may hea…
Being a real estate agent is highly competitive and most end up calling it quits within 5 years. The profession is saturated with over 2 million agent…
San Francisco has a lot to offer visitors. It is not a tourist destination in the same sense as Las Vegas or Cancun, and that’s one of its strengths…
Direct Placement, LLC is Now Partnered with SiteLock! A leader in the website security industry with over 12 million websites using their services, Si…
Knowing how your business is performing now and in the past is crucial to determining where to head in the future. A lot of businesses just use their …
You may hear a few different terms for the idea of using multiple channels to interact with people and to build leads; integrated marketing, multichan…
In an effort to increase the relevancy of search ads, Google is updating the broad match modifier and phrase match keyword match type. This change off…
Marketing funnels come in many variations; however, they all basically follow the same general flow of stages. The first thing that needs to happen is…
It’s a mistake to underestimate the power of the hashtag on your Instagram account. Using the right strategy can give your posts some seriously exte…
Which format you choose for your Instagram ad can have an impact on how effective your ads are. There are 4 main formats and you want to make sure to …
Instagram is owned by Facebook, which means that your ads have the ability to be highly targeted. Facebook has spent years researching how to target s…
Details create the big picture and the big picture guides the details. It’s important to make your posting decisions with a firm idea of what your o…
Have you ever been stumped with what to write for your Instagram captions? Instagram wants people to stay on the platform as long as possible and beca…
Instagram is all about aesthetics. You need to think about how you will build a cohesive brand image to present your company in the most effective way…
The world of Facebook advertising is deep and can be intimidating at first, but don’t worry, you can dominate the competition if you approach it wit…
You have your business up and running, now it’s time to get seen. For new businesses the long game of SEO, Content Marketing, and Social Media Marke…
Should you hire a marketing agency to build and maintain your online presence? There are a lot of factors to think about and you want to make sure you…
A Brief History The development of internet marketing is intimately tied to advances in technology. To truly understand what internet marketing is, it…
At this point it should be obvious to most business owners that they need to be visible online in order to grow and be discovered by new customers. Ho…
How much does it cost to advertise online? It’s no secret that online advertising is becoming more and more essential to running a successful busine…
Most business owners are familiar with SEO and PPC when it comes to advertising online. However, those are not the only ways to bring traffic to your …
With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing th…
With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing th…
With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing th…
With so many possibilities available to advertisers, it can be challenging to sift through and figure out which ads are most effective in realizing th…
Every time a user performs a search in Google a process called an auction takes place to determine what ads will show and where they will appear in th…
Every time a user performs a search in Google a process called an auction takes place to determine what ads will show and where they will appear in th…
Google has recently announced that they will be launching a new verification process that requires advertisers to verify their identities for ads serv…
Google Ads recently launched the new device type ‘TV Screens’ for use in Display, Video and Shopping campaigns. This makes a total of 4 device typ…
It is well-known that mobile device use has soared in the last few years. As we have discussed here before, this has led to numerous studies, discussi…
Google Ads recently celebrated its 18th birthday on October 23, 2018. The advertising platform, which was previously named AdWords until July 24, 2018…
As we have discussed before, Direct Placement, LLC understands just how important gaining and maintaining consumer trust is to a business these days. …
As we have established before, location extensions (like other kinds of extensions) are an excellent way to improve your Google Ads campaign. Location…
Direct Placement, LLC is excited to announce that we are now a Google Premier Partner! The Google Partner Program is a highly selective program design…
As we have discussed before, Verizon recently premiered it’s new advertising platform Oath. Oath’s goal is to use well known brands like Yahoo, AO…
In this Blog Series, we have discussed the history of blogging, why it’s important to blog, and even some of the different kinds of blogging. But, o…
Direct Placement, LLC Is excited to announce that we have now been accredited with the Better Business Bureau for 5 years! Direct Placement was origin…
In this Ad Extension Series, we have covered a wide variety of extensions available for your advertising campaigns. Each of these extensions extend yo…
In this Ad Extension Series, we have gone over several AdWords features that can help boost the performance of your internet ads. One thing we almost …
As we’ve discussed before LinkedIn advertising, is unique because it is a Business-To-Business tailored social media platform. This means its advert…
Toward the beginning of 2018, the new social media platform Vero started creating quite the buzz in the social media and digital marketing world. Vero…
In this blog series, we have well established the rise of the blog. “Blogging” is something most people have at least heard of, if not directly pa…
In the past, we have discussed the many benefits of advertising on both Facebook and Instagram individually. Advertising on Facebook can be highly ben…
At the start of 2018, a lot of articles and blog posts appeared that predicted digital marketing and website development trends for 2018. Although the…
Previously in this series, we have been breaking down what a blog is, why you might want one, and how you might start one. But, it has also become app…
Ever since the platform’s founding in 2006, Twitter (or Twttr at the time) has been a popular form of social media throughout the world. It gained p…
A recent article released by Forbes predicts the 2018 social media marketing trends that businesses can expect to see on Facebook and other major soci…
In the last installment of this blog series, we discussed what blogging is and where it stemmed from. But, we didn’t touch on the reasons why you mi…
In April of 2017, Verizon announced that it had created Oath to encompass both of its recently acquired platforms, Yahoo and AOL, in addition to numer…
At the beginning of January, Direct Placement Internet Marketing Advisor Isaac Hegenbarth conducted a survey of real estate agents in Naples, Florida …
In the last several years, blogs have increased exponentially in popularity. These days, it seems like almost everyone has a blog. Students have blogs…
Ad extensions as a whole are an excellent way to provide additional information about your business in your ads and direct more traffic to various par…
What’s New In Bing Ads recently announced that Bing Intent Ads will now be available in Australia in addition to the United States and United Ki…
Adding extensions to a campaign is an excellent way to provide more information in your ads. Ads that have additional information can then have a high…
In November of 2014, Mozilla announced that it was not going to renew its ten-year contract with Google. Instead, they signed with Yahoo in an effort …
Although other extensions do provide additional information in your ads, Structured Snippet extensions are a great way to focus on specific aspects of…
LinkedIn advertising is unique for the same reason the LinkedIn platform is a unique form of social media: everything is oriented to your profession. …
Sitelink extensions are another important extension to keep in mind when setting up ads. Like other extensions, adding sitelinks can give your ad a 10…
At the start of 2013, Instagram reported having 90 million users. This number has increased dramatically since that time, reporting in at 800 million …
When thinking about what kinds of extensions you want to have applied to your ads, call extensions are important to keep in mind. Call extensions are …
In the world, there are more than 3.7 billion internet users. 52.21% of the internet traffic generated by those users is currently occurring on mobile…
Whenever we search for something on a major search engine like Google or Bing, organic and paid search results appear on our screens next to each othe…
Twitter announced on November 8, 2017 that it has launched a new public ‘Promote Mode,’ a beta version of the company’s first subscription ads p…
Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine Ma…
In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. …
The term ‘search engine’ is one that can often be thrown around in a variety of contexts ranging from casual, everyday conversation to computer pr…
In Search Engine Marketing, a Quality Score is the number that Bing Ads or Google AdWords assigns an advertisement after is has been created and revie…
In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what is a…
In Search Engine Marketing, a number of different terms can often be thrown around without much explanation. ‘Impressions’ tends to be one of thos…
What is Google Best Practices? The Google Best Practices series is the guide for how to most effectively optimize advertisements in Search Engine Mark…
What’s the difference between Paid Search Ads and Display Ads? In digital marketing, two strategies to get advertisements in front of and interactin…
Search Engine Marketing (SEM) is a form of digital advertising that allows businesses to pay to place advertisements within the results for search eng…
Manage locations for your business Manage your business locations on Google so that customers can find you, no matter what device they’re using….
Facebook has long opened up some of its walled garden to Google, in order to gain……
Satyajeet Salgar, Google Product Manager, said Google is better at understanding your queries in three ways……
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Think about it. When someone mentions Nike, you thing red swoosh. When someone mentions McDonald’s, you think yellow M. The colors that are used…
This is a big deal. Mozilla has announced that is will not be renewing its contract with Google. Instead, they are going to be partnering with Yah…
Do you know that Americans spend more time on their mobile devices than they do eating? It has been projected that by next year, mobile internet usa…
An article release Oct 7th, 2014 in the Portland Tribune featured an interview with the BBB and our Vice President regarding social media. Follow th…